Thursday, October 06, 2011 Launches Kids Costume Selection Feature

URL: now offers a number of exciting features and products for Halloween 2011.  These new features are designed to make it even easier and more fun for parents to find a costume for their kids this Halloween.
According to Mike Weimar, CEO of, “the enhanced site has a great new look and a new cascading menu bar that makes it much easier for parents to quickly select a costume category based on a combination of gender, age, and costume category.   As an example, you can go directly to Toddler Pirate costumes, or Baby Animal costumes.  We also rolled out a greatly improved costume search engine on October 3rd.  Given that has over 3,000 unique kids costumes, quick navigation and enhanced search are extremely important.”
A new and fun addition to is the kids dress up room which is a virtual kids dressing room.  The dress up applet allows parents to see their kids in popular kids costumes and share the image with friends via FaceBook integration.  Parents simply upload their child’s photo, select their face using an oval cropping tool, and then click through the different costumes to see a picture of their children wearing various costumes.  They can then either print the image, or share it on more

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