Wednesday, December 17, 2003 Adds Instant Messaging To Any Site In Minutes
SpellCraft creator Keith Hiatt commented on the launch, "making visitors feel like part of a larger community is one of the few proven way of "brand building" for many websites. Also, SpellCraft can be used as a customer service tool or even for online meetings between teacher and student, parents and kids, etc. Since it provides real-time back and forth text communication, without requiring any downloads or installations, their is zero learning curve".
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