Wednesday, February 22, 2006

Axandra Launches Online Marketing ROI Optimizer (AxROI)
Summary: In contrast to other online services, AxROI runs on the server of the user. That means that no confidential information is sent to a third party. Only the company can access its confidential information and no third party has access to it. Another advantage of AxROI is that it does not use third party cookies. Many web browsers automatically delete third party cookies for privacy reasons. For this reason, AxROI promises to be not only more secure than other ROI tracking solutions but more accurate as well.

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