Thursday, August 16, 2007
The Internet Advocacy Book from Michael Organ is designed specifically for non-profit organizations and cause-marketers who use the internet to advocate for their cause. The entire contents of the book are published and freely available at IssueMarketing.com. The Internet Advocacy Book demonstrates how to win the battle for "share-of-influence" on the internet. The author is a noted internet marketing expert and the Executive Director of Charity Guide, a 501(c)(3) non-profit organization, thus The Internet Advocacy Book is rooted in commercial expertise, but well translated for the needs and interests of non-profit organizations. Topics covered include: internet keyword research, internet copywriting, inbound link campaigns, search engine optimization, internet advertising, internet press releases, advocacy blogging, internet outreach, email alerts, and affiliate programs. Case studies of internet advocacy leaders are also provided, featuring: March of Dimes, PETA, Pew Center on Global Climate Change, VolunteerMatch.org, and Big Cat Rescue...
Technorati Tags: Internet Advocacy Book, Michael Ogan, non-profit organizations, cause-marketers, IssueMarketing.com, 501(c)(3)