Mattel's new banner ads on popular sites are reaching owners of the recalled toys, and these ads link to the new Mattel recall web site where full details can be read.
On the site, located at http://service.mattel.com/us/recall.asp, all affected products are listed with instructions for how to return recalled products. Also included is a link that downloads application forms and shipping mailers.According to Hitwise UK, UK Internet visits to the Mattel website increded 26 fold after news of the recall was released. Interestingly, 40% of traffic from the Mattel website then exited to Shareholder.com, meaning the visits were from investors likely interested in the impact on Mattel's stock price...click to read more
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