Auto Parts Place, an industry-leading for auto parts supplier with a large online presence, has launched a retooled, redesigned website to make searching for and purchasing domestic and import auto parts completely effortless. “We have one of the largest auto parts catalog in the industry, so we needed a system in place to help our customers cut through the clutter and pinpoint exactly what they need,” stated Nicholas Campbell, VP of Operations for Auto Parts Place. “Our redesigned website, with a renewed focus on usability, lets customers connect with what they’re looking for without the hassle.” While customers in the market for discount auto parts will immediately notice the clean and simple, no-nonsense homepage, the new design goes far beyond pure aesthetics, offering auto parts shoppers a series of significant enhancements that dramatically simplifies the buying experience. In keeping with the site’s commitment to streamline the search process and make shopping for auto parts as easy as possible, the search function of the website has now expanded to include a keyword option. The conventional year, make and model method of finding auto parts is still...Click to read more.