Thursday, September 17, 2009 Unveils Newest Virtual Makeover Technology – Makeover Studio

As the beauty and fashion community introduces new hair and makeup styles during Fashion Week, women can use Makeover Studio to try-on the newest season’s trends. a leader in virtual reality try-on technology has integrated the next generation of its virtual makeover application - Makeover Studio - into its highly popular online beauty community, Makeover Studio offers women the most advanced virtual makeover technology in the industry; making the online makeover experience more like a beauty counter and salon experience than ever before.

Using Makeover Studio women can upload their photo and virtually try-on different cosmetic brands and their full suite of products, accessories, hairstyles and colors. The ability to try-on new looks and styles is critical before committing to a purchase or taking the risk of a major style change. Two-thirds of women purchase beauty products without having the benefit of trying them beforehand. Yet, according to a recent online survey, 90 percent of women prefer to try-on new looks and hairstyles before they buy or walk into a salon and change their look. Makeover Studio empowers women to do just that. Whether they want to try-on their favorite celebrity’s hairstyle with accessories or test a radically different hair color, Makeover Studio has the ability to help them tweak their look until it is just right. The enhanced technology behind Makeover Studio enables women to see the true properties specific cosmetics create when applied. A woman can see how different types of colors and finishes such as satin, matte, metallic, shimmer and glossy appear on her face. As a woman goes through the makeover process, she will be able to select from all the leading cosmetic brands and their full suite of products to try-on. She will also have the option to read customer reviews on these products and purchase her selections through Unlike other virtual makeover applications, Makeover Studio will be integrating online videos and editorial content with instructional guidance and beauty tips by its team of beauty experts to help women recreate their virtual looks more

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