1-800-Bakery.com, an online bakery based in Massachusetts, has taken the QR code to the next level by making them edible and personalized. 1-800-Bakery uses FDA approved edible ink, which prints QR codes on sugar cookies or cakes, simply scan it with your smart phone and it will bring you to any URL address online.
Over the past couple of years QR codes, also known as 2D bar codes, have slowly began to appear everywhere; in magazines, on t-shirts, Sprite cans, and subways. A study by comScore Inc., reported that 14 million Americans scanned QR codes on their mobile phones in June 2011. QR codes are a great way to market or advertise any business because they bridge offline products to online information, in a simple, fast and unique way. They bring the consumer right to you, without much work and best of all, it is measurable.
To launch their line of personalized QR treats, 1-800-Bakery baked up a batch of 2,000 cookies that were distributed at Rackspace’s booth at the Cloud Expo in Santa Clara, CA in November. The popularity of the QR Code Cookies at the Cloud Expo put these tech savvy baked goods in high demand for the SES Conference in Chicago, IL two weeks later where they were handed out to attendees by Incisive Media.
Amy Xu, an Incisive Media executive, said "the cookies were a huge hit! The attendees absolutely loved the concept, as we were the only ones who had anything like it. Many took a cookie back to their office to show their team, and when we checked the scanning stats of the QR Code Cookie we had over a 40% scan rate!"
There are hundreds of innovative ways the QR code cookie can increase your mobile marketing...read more