Thursday, November 01, 2012 Launches First Of Its Kind Video Gift Messaging for Baked Goods

The Consummate Online Neighborhood Bakery Is The First Of Its Kind To Offer Customers A Platform To Send Personalized Video Gift Messages


Now, when you send fresh baked goods online,
you can include a video message too., the nationwide neighborhood bakery of the online world, today announces its partnership with Sociagram, a cloud based social video platform. This partnership makes the first food-focused gifting site to offer its customers the free, one-of-a-kind personalization upgrade of a customized video message delivered in conjuction with their baked goods.

During the checkout process on the websites, customers will have the option to record a personalized video greeting for the gift recipient. The Sociagram platform enables users to record their greeting with a webcam being the only requirement on the user’s side. Once recorded, the video greeting remains hosted by Sociagram while the gift recipient recieves a unique URL and access code to retrieve their video. Additionally, the gift recipient may reply with a thank you message, even a video made as they enjoy their delicious bakery treats, to add an additional layer of personalization to the gift experience.

Stephen Pazyra, aka “Chef Steve,” founder of, views the Sociagram platform as the perfect accompaniment to the hometown bakery feel of the website. He states, “Since it’s launch in 2004, 1-800-Bakery’s primary focus has been to bring the local, hometown bakery experience to customers across the US. Our delicious baked goods are freshly delivered, straight from the hands of some of America’s very best pastry chefs, to doorsteps of hungry and thankful recipients. With Sociagram, that highly personal experience is taken to a whole new level for the gifts our customers send to their friends and family. We can’t think of a better accompaniment for our cakes, cookies and other treats than a heartfelt, personalized video.”

“We are thrilled to partner with” says Sociagram CEO and co-founder Ryan O’Donnell. “The customer-centric focus more

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