HP has launched two new print community web sites for consumers and small businesses. These Wiki-enabled sites allow users to collaborate on print projects across the globe, share ideas and access tips and “how-to” information in subjects ranging from printing, crafts and digital photography to small business marketing and branding.
The HP Consumer Wiki Information site provides great “how to” instructions for arts and crafts projects like printing artwork on fabric (such as quilt fabric), digital scrapbooking, making personalized paper dolls, incorporating artistic flair into everyday digital photos and much more. Visitors can collaborate on print projects across the globe, share ideas, and access tips on subjects ranging from printing, unique crafts and digital photography.
The HP Small Business Wiki Information site provides solutions to one of the many trials of the small business owner: print marketing. This Wiki enables visitors to collaborate on different print marketing ideas such as brochure development and post card marketing. All HP Wiki site members also have the opportunity to comment on marketing material ideas and read comments about any materials they’ve submitted. The primary focus of the HP Wiki website is to build a community of small business owners and entrepreneurs who are interested in doing their own print marketing.
These two sites are part of HP’s “Print 2.0,” strategy for making printing relevant and empowering as both personal and professional content increasingly moves from the desktop to the web. Content from the Internet accounts for nearly half (48 percent) of all printing done at home. Yet, many of the most popular destinations on the web – such as blogs and travel sites – have limited or non-existent printing capabilities. In an effort to broaden and improve the web-printing experience, HP is creating technologies to make it easy to print content from the Internet in a useful format.Tags: photography,creativity,marketing,small business