Wednesday, July 23, 2008 Launches Green Clothing Shopping Site Featuring Organic, Eco-Friendly Fashion


As green clothing retailer Fashion & Earth gears up its inventory of organic clothing for its September opening, shoppers can sign up to receive notifications and an early bird discount at Green clothing continues to rise in popularity, but still many shoppers are held back by a lack of variety in designs coupled with high prices. Fashion & Earth, a green clothing retailer, is about to change that with the launch of its new website The company is determined to make eco-friendly fashions accessible to everyone who has ever wanted to buy organic clothing but hasn’t been able to find suitable options. Set to open for clothing sales in September this year, will be a one-stop-shop bringing together a variety of popular brands under one roof selling eco-friendly fashions and green clothing at affordable prices. “Finding green clothing that’s stylish, affordable and lasts well can be a challenge,” says Adrian Desbarats, president of Fashion & Earth. “Even though many people want to make clothing choices that are healthier for themselves and also better for the planet, they don’t always know where to turn. We aim to make it easier for everybody to access high-quality eco-friendly fashions that look and feel great to offer a truly sustainable solution to the environmental problems of the traditional garment industry.” The green clothing site will feature stylish yet comfortable everyday basics and career-wear including tops, jeans, jackets and shoes, as well as dresses, skirts and accessories from a variety of socially and environmentally responsible brands. The brands are subject to a stringent evaluation process to ensure alignment with Fashion & Earth’s requirements for organic fabrics, environmentally friendly manufacturing processes and fair trade practices, in addition to undergoing what Desbarats calls the “everyday person” test. “We aim to carry green clothing items that the everyday person loves to wear and can afford to buy...Click to read more.

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