Monday, November 16, 2009 Redesign Enhances Usability for Insurance Consumers

URL: was launched in May of 2009. Five months later, the design team has upgraded the website, making it easier for consumers to navigate and use. "With easy to read forms, content and the improved load time, is becoming easier and faster, allowing for consumers nationwide to use our site more efficiently," states Chris Turowski, Creative Director at, "Enhancing the sites usability impacts our conversion rates, by making our website more attractive and easy to use, more consumers are relying on us to provide the insurance quotes they are shopping for."

The site will now offer a host of new documents aimed to assist consumers with their insurance needs. They can find answers to all their questions and view documents that are geared toward their interests and concerns. uses the best technology to enhance the consumers’ all around experience. “We are excited to use this innovative technology to enhance our website and take the opportunity to reach out to the consumers so that they can get the quality insurance information they need to make informed decisions about their future,” Turowski said.

Established in 2004, employs over 30 people with offices in Chicago, Illinois and Columbus, Ohio and is the number one fastest growing insurance company in Ohio. Specializing in auto, life, health, renters, and homeowners insurance quotes, provides expert articles, consumer information, and quotes from up to five local agents. The site also provides insurance agents with resources to grow their business such as an online community, agent directory and live transfer phone leads.

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