Wednesday, February 10, 2010 Launches Edible Photo Gifts as Clever Personal Branding Tool

What makes someone more recognizable from all the others who are fighting for the same job? One way to rise above the tide is to follow up an interview with not just a "Thank You" card but instead an edible photo cookie card. has discovered that edible photo items such as photo cookies, photo cakes, and photo chocolates can be a valuable "Personal Branding" tool.

A day or two after your appointment send a few photo cookies with your picture on them and a brief message of your choice. After interviewing potentially hundreds of applicants the decision maker will recognize the applicant as a person rather than a few sheets of facts and numbers. Now there is a face on your resume!

With the unemployment rate standing at 10% nationally, a legion of job seekers are becoming discouraged. Scores have already given up on their job search and the prospects look dim in the near term for many more. Now is the time to take an innovative approach to getting hired. Beyond
crafting a compelling resume and cover letter, be clever. believes the tools people need to distinguish themselves from the competition are out there, they just need to commit to being creative and break new ground in their search methods.

One such tool is the use of "Personal Branding. Our Photo cookies can be a great personal branding tool that will differentiate you from the rest. "When you brand yourself properly, the competition becomes irrelevant." says Dan Schawbel, the foremost personal branding expert for Gen-Y. He is the author of the bestselling career book "Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009).

Stephen Pazyra, owner of a leader of on-line gourmet bakery goods says," I am always looking for new, cutting edge ideas on how best to serve my clientele. If my photo cookies can help one person get hired in today's difficult job market I'll consider our idea a success...Read more here or see the site now

URLwire Archives