SoarwithReading.com Launched By JetBlue Airways and PBS KIDS To Keep Children Reading

URL: http://www.SoarwithReading.com
As schools across the country let out this month, a joint project launched today by New York's hometown value carrier JetBlue Airways (Nasdaq: JBLU) and PBS KIDS aims to keep children reading wherever they go this summer - with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. 
 
At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children's Books and log their children's reading minutes, among other activities. For every reader who registers on SoarwithReading.com, JetBlue will make a book donation to a child through First Book, up to 10,000 books. 

"Soar with Reading is an important initiative that we hope will have a true impact on the summer reading slide, helping to shape the new school year in a meaningful way for thousands of children," said Icema Gibbs, director of corporate social responsibility for JetBlue. "We're excited about the potential of this program to engage our crewmembers and children alike in reading and its promotion. We're taking the JetBlue experience to new level, creating new ways for families to take advantage of the free Soar with Reading resources - online, in-flight and on the ground in local communities."

The Soar with Reading program is a joint project of JetBlue and PBS KIDS. Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming. With help from PBS KIDS animated host Hooper, the campaign will also encourage kids to learn about the world around them through imaginative travel: reading books and playing learning games on SoarwithReading.com at home or at their local library...read more  

Read the full announcement via the JetBlue website

My Pediatrician Online Provides Personalized Pediatric Medical Advice

URL: http://mypediatricianonline.com

An innovative medical website at MyPediatricianOnline.com has launched. Unlike anything currently available on the Internet, the site has been developed to provide parents with personalized online pediatric advice and information directly from a board certified pediatrician.

For the first time parents have unlimited, continuous access to an online pediatrician. Parents who join My Pediatrician Online are able to ask a pediatrician as many questions as they wish as often as they like, and receive a prompt answer normally within minutes. Whether they are at home, the office, or on vacation, parents can now use their computer to keep in constant contact with an online pediatrician they can turn to whenever and wherever they have questions about their child’s health.

My Pediatrician Online is a much needed service, particularly for families who for whatever reason may not have access to a pediatrician at the moment. Unfortunately, there seems to be more of these families every year. The Journal of The American Medical Association estimates that more than 9 million children in the United States currently do not have health insurance. That number doubles if you include those children who have breaks in their health coverage throughout the year. On February 25, 2009 the Kaiser Family Foundation released a survey of 1200 adults that speaks volumes about the present lack of affordability of health care in the United States. The survey found that more than half of those polled said someone in their household cut back on needed health care in the past 12 months because of cost concerns...click to read more

New Site at AdoptTheSky.org Urges Americans to Join Together for Cleaner Air

URL: http://AdoptTheSky.org
4.5 million U.S. children have asthma. 14 million school days are missed each year because children are too sick. There are even days when the air is too toxic for kids and adults with sensitive lungs to go outside. On June 21, 2007, the EPA proposed stronger limits on smog in our air. But doctors and scientists say the new limits don’t go far enough. Now powerful polluters are pushing back, trying to stop any change. AdoptTheSky.org offers everyone a chance to make their voice heard. Adopt a square mile of sky over the U.S. and sign the petition to demand clean air now...
Technorati Tags: asthma, children, air pollution, clean air, lungs, EPA, smog, AdoptTheSky.org

Holiday Shopping Supports Children's Charities at CMESI.com

URL: http://www.cmesi.com
The founder of Children Make Every Shop Important, Paul Gustafson said, "This website was created with the sole purpose of generating long-term fundraising for children's charities. There are literally millions of children in need of our help and support, and now socially conscious shoppers have a way of turning their normal online shopping into donations for children's charities at no cost to them. Children's charities have everything to gain from participating in the program. It is a win for everyone concerned, especially the children." Hundreds of top merchants are online including Old Navy, Home Depot, GAP, Circuit City, Snapfish, Best Buy, Oriental Trading Company, Overstock.com, ToysRUs, BabiesRUs, Amazon.com, eBay, Office Depot, Walmart, Target, Gift Certificates.com, and so much more. It's not much different from how you currently shop online. The only change is that you must begin your shopping at www.cmesi.com, click on the merchant's name or logo, and shop as usual with them on their website. More »

Tags: charities, children