Thursday, December 13, 2007 Conflict Free Diamond Jewelry Site Appeals to Socially Conscious

Brilliant Earth is a refreshing e-commerce company celebrating natural beauty and environmental and social consciousness. When Brilliant Earth co-founder Beth Gerstein got engaged in 2003, she was hard pressed to find a jeweler who knew what a conflict diamond was, let alone someone who could guarantee their diamonds came from a source that does not perpetuate civil war, child labor, and environmental harm. The website is the perfect balance of luxury with socially and eco-conscious. The values of the company are embodied through the aesthetic and content of the website. The site is often commended because it is informative and easy to use with a breadth of functionality (diamond search, create your own ring, etc.). Although the experience of buying an engagement ring can be daunting, the Brilliant Earth website creates a feel good, stress-free experience. The Brilliant Earth website provides a trusted source of conflict free diamonds, and appeals to socially and environmentally conscious individuals who desire a conflict free diamond or want to understand more about the issues surrounding conflict diamonds. Ms. Gerstein commented about the site, " was founded to provide consumers with an eco and socially conscious alternative to harmful diamond industry practices. Our company offers conflict free diamonds from Canada that allow customers to enjoy stunning jewelry without compromising their to read more

Tags: Beth Gerstein, conflict diamonds,, Canadian diamonds

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